Carrying the brand
Carrying the brand is important to building on the logo and its identity. Here, as well as the main website, Louise needed the brand to be carried through social media platforms Facebook, Instagram, LinkedIn and Gofundme. There was also some printed media as well which would be needed on the day of the main event.
This branding was achieved via the colours chosen during the logo process, the Abraham font (plus a new secondary font) and the logo.